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Archive Room Lab

2026

Soul Archive Room

Soul Archive Room. Where Vintage Soul Lives On. An independent music label by Archive Room Lab, bringing human stories to life through soulful music, distinctive artist identities, and cinematic visuals. September 7, 2026: 1M+ combined social followers and subscribers across Facebook, Instagram, TikTok and YouTube, not deduplicated; 447K monthly Spotify listeners; 5.2M Spotify streams on Quédate Conmigo.
THE ARTISTS / SOUL ARCHIVE ROOM
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Project information

An audience understood. A place to belong.

The problem

A generation worth listening to.

We saw an opportunity to serve U.S. listeners aged 50 and over: an audience with spending power and a rich emotional life, yet too rarely at the center of new music and entertainment. We set out to create songs and artists that speak to their memories, relationships, losses and hopes.

The solution

From social discovery to belonging.

Soul Archive Room gives this audience a musical home. Consistent releases across social platforms brought listeners into a shared world of songs and artists. Our own website connected that discovery to music downloads and a direct fan relationship. This turned passing attention into a community with a reason to return.

Our approach

Listen. Create. Learn. Repeat.

AI-assisted production shortened the path from audience insight to release. Guided by human creative direction, we tested themes, sounds and artist identities, learned from audience response, and refined what came next. Music, visuals, social distribution and the website worked together to build familiarity and deepen the connection.

Client
Soul Archive Room (studio-owned)
Agency
Archive Room Lab
Team
Yoonha Kim / Music Producer, Creative Director Anna Zhang / Music Producer, Creative Director Yavuz / Music Assistant Producer Zibo Chen / Designer

The achievement is a connected fan ecosystem: social discovery, a growing music catalogue and a website that gives listeners a place to return. Songs and artist personas form the foundation of an IP-led entertainment world, with future expansion into film, AI influencers and additional fan services. Audience figures above reflect the September 7, 2026 snapshot; combined social totals are not deduplicated.

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