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Archive Room Lab
2025

Servicenow
Stellantis

An intelligent factory.
Brought into the room.

An exhibition experience
across screens and space.

A panoramic transparent display shows a glowing automotive visualization in the exhibition.
01 / The installed experience
The experience

A factory story.
At human scale.

Servicenow and Stellantis come together in an exhibition that pairs a physical vehicle with digital touchpoints. A panoramic screen brings the automotive story into the space, while a nearby interface invites closer exploration.

A close view of the exhibition touchscreen interface.
02 / The interface, up close
The wide exhibition screen and its nearby control tablet.
03 / A shared canvas
Motion design

Built for a wider view.

Automotive imagery and factory workflows unfold across a panoramic format. These design exports retain their original proportions, showing the sequences as a continuous visual canvas.

01 / Factory motion study
02 / Factory workflow
03 / Quality at scale
Project information

A complex system. A visible experience.

The context

Bring the factory closer.

The exhibition presents an automotive factory story through a physical vehicle, digital interfaces and a panoramic display. Together, these touchpoints give visitors a way into a complex subject.

The experience

From touch to wider view.

A close-range interface sits alongside imagery designed for a much larger canvas. The installation combines personal interaction with a visual story that can be seen across the space.

The design

One story, across scales.

Interface layouts, automotive imagery and motion sequences connect the small screen to the exhibition environment. The case study pairs design exports with photographs of the installed experience.

Client
Servicenow / Stellantis
Agency
Left Field Labs
Team
Anna Zhang / Lead Designer

Anna Zhang participated in this project as a Lead Designer at Left Field Labs in 2025. Event photographs document the installation; motion exports show the screen sequences.