A little help. A lot of freedom.
Electric assistance for the trips you already make, with a riding experience that still feels like your own.
Find your ARLO
City. A little more freedom in your everyday.
From $2,4901 · City | Up to 55 mi target2
The ARLO approach
Less in the way.
More in the ride.
Clean design. A natural feel. Thoughtful details that make everyday riding easier.
Ride in what you are already wearing.
A low step-through frame and an upright position. No gear to change into and no rush. Step through, sit up and go.
L1 · A relaxed riding position
Sit up. Take it in.
A more upright posture for neighborhood rides and easy afternoons. L1 leaves room to enjoy the view.
01 · The frame
One clear design language.
Straight lines, broad surfaces and a quiet silhouette. The frame does the talking.
CarbonDuneSunset
Three ways to keep it simple.
Carbon, Dune and Sunset. Matte finishes, no busy graphics. Each model has its own expression.
02 · Belt & rear hub
The details stay quiet.
A carbon belt and a rear hub motor keep the silhouette clean. Less visual clutter, more bicycle.
01 · Pedal & belt drive
A natural connection.
A simple pedal, a quiet belt. Considered details that keep your everyday ride feeling like your own.
02 · Removable battery concept
Keep charging simple.
A removable battery concept, shaped around everyday life. Park the bike and bring the charge inside.
Battery CHECK INRide FIND YOUR WAYSecurity STAY CONNECTED
Your bike, a little closer.
A companion app concept brings battery, riding and parking information together in one place.
Electric, made everyday
Your effort.
A little extra.
You bring the pedal power. Electric assistance adds a little help along the way.
A little help getting going.
From the first pedal strokes, rear-hub assistance adds to your effort as you move away.
Illustrative pedal-assist concept. Select a situation to explore.
Pedal inputRear-hub assistance
STARTING / From still to moving
Four ways to make it yours
Find your kind
of everyday.
Start with how you ride.
There's an ARLO for that.
A1
AsphaltFrom $2,4901
- Best for
- Daily commutes
- Riding position
- Active, forward
- Your route
- City streets
- Carrying
- Travel light
- Finish
- Carbon
- Concept range target²
- Up to 55 mi
R1
RoamFrom $2,9901
- Best for
- Weekends & detours
- Riding position
- Balanced, relaxed
- Your route
- Roads & light trails
- Carrying
- Day-trip essentials
- Finish
- Sunset
- Concept range target²
- Up to 70 mi
L1
LeisureFrom $2,4901
- Best for
- Easygoing rides
- Riding position
- Relaxed, upright
- Your route
- Neighborhoods & paths
- Carrying
- Just the essentials
- Finish
- Dune
- Concept range target²
- Up to 55 mi
O1
OnwardFrom $2,6901
- Best for
- Errands & everyday cargo
- Riding position
- Practical, upright
- Your route
- Everyday city routes
- Carrying
- Front basket & rear rack
- Finish
- Carbon
- Concept range target²
- Up to 60 mi
¹ Illustrative concept prices. ² Range figures are design targets, not tested results. ARLO is a concept collection, not a product available to buy.
Help me choose ↓What does your day look like?
A quick place to start.
A1 is your starting point. Clean, direct and ready for everyday city trips.
At home.At work. Wherever your day takes you.
Removable battery conceptLife with electric
Fits your life.
And your outlet.
An everyday routine, with a little more charge.
- 01
Park the bike. Bring the battery.
The removable battery concept lets you charge indoors without carrying the whole bike upstairs.
- 02
A familiar place to plug in.
Charge with the bike's compatible charger and a standard household outlet.
- 03
Check in before heading out.
See battery status in the companion app concept and plan the next ride.
ARLO connected
On your ride.
By your side.
A clearer view of your bike, before you leave and after you park.
Interactive app concept. The screens use sample data.
9:41●●● ▰
Your A1
Ready to ride82%Battery level
38miSample range estimate
You're ready for another day.
The long way home
Route previewCITY ROUTEILLUSTRATIVE MAP
3.2 miYour next ride18 minSample estimate
A route through the neighborhood.
Parked & connected
ParkedSAMPLE LOCATION
Your A1 is parked.Last seen just now · demo
A concept for staying in touch with your bike.
Beyond the bike
Make room
for the ride.
An ARLO is meant to be lived with. Here is how it fits a week, a routine and a neighborhood, and what owning one is designed to feel like.
Compare the lineupCarry a little more.
Make everyday errands part of the ride. Discover the thinking behind O1.
The everyday, reimagined.
A city, a bicycle and a different way to spend the in-between.
Before you ride 01When you get home 02For the long run 03
A little care goes a long way.
A practical introduction to making a bicycle part of your routine.
01 · Safety
Drawn to UL 2849.
The battery, charger and electrical system are designed around the US e-bike safety standard.
02 · Warranty
Two years, plainly written.
Frame, battery and motor, with rider support you can reach seven days a week.
03 · Service
Care where you ride.
A concept service network across 40+ US cities, with mobile technicians for the simple fixes.
04 · Getting one
Try it for 14 days.
Free delivery, a 14-day return window and financing from $89 a month.
Meet your everyday, again
A little closer
to your city.
More fresh air. More familiar faces. More reasons to take the bike.
Find your ARLOA concept by Archive Room Lab
A product is
only the beginning.
ARLO is a fictional e-bike brand, created to show how a product can become a complete brand experience for the US market.
We are an AI-driven design agency working across brand identity, websites and marketing content. We use AI throughout the creative process to shorten production cycles and bring a consistent brand world to life.
Brand strategy & identityWeb design & developmentProduct & campaign imagerySocial & launch content